Road to Essen 2025
Everjoy Global has built a meaningful showcase moment for Vietnamese board games.

Everjoy Global has built a meaningful showcase moment for Vietnamese board games.

Road to Essen is designed as a bridge from Vietnamese creative talent to global publishing conversations, with competition programming and international showcase moments.
The campaign gives partners a concise way to discover finalists, understand market context, and plan conversations around SPIEL Essen.







The CEO of Roxley Games - Gavan Brown talks to Everjoy Global CEO Ionah Nguyen about persuading Martin Wallace to hand over Brass, why he refuses to make an expansion for the world's #1 game, and the lesson he learned from a game he destroyed.
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The designer of Flip 7 talks to Everjoy Global CEO Ionah Nguyen about the high school card game that inspired a global hit, why he chose to license instead of self-publish, and why "mass market" shouldn't be a dirty word.
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From Playtests and Workshops to the return of YOUR TURN, July marked a new phase for Road to ESSEN Vietnam 2026. Alongside accepting game submissions, the competition continued to expand its community-focused initiatives, creating more opportunities for ideas to be tested, knowledge to be shared, and connections within Vietnam's board game design community to grow.
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