Competition, podcast, and booth

Road to Essen is designed as a bridge from Vietnamese creative talent to global publishing conversations, with competition programming and international showcase moments.

Meeting-ready context

The campaign gives partners a concise way to discover finalists, understand market context, and plan conversations around SPIEL Essen.

Gallery

Images from the story.

Road to Essen 2025 champion on stage
Road to Essen champion award moment on the main stage
Road to Essen finalist group during the award ceremony
Road to Essen award winner holding the winning board
Road to Essen award category presentation
Road to Essen award team on stage
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