There's no shortage of creativity in Vietnam. What we lack are bridges.
Vietnam's blossoming board game design scene goes global via the first Road to Essen competition.

Vietnam's blossoming board game design scene goes global via the first Road to Essen competition.

Vietnam's board game design scene is gaining momentum. Everjoy Global gives those ideas a clearer route into publisher meetings, international fairs, and partner conversations.
The current catalog combines proven domestic titles, Road to Essen discoveries, and visual assets prepared for faster product review.






The CEO of Roxley Games - Gavan Brown talks to Everjoy Global CEO Ionah Nguyen about persuading Martin Wallace to hand over Brass, why he refuses to make an expansion for the world's #1 game, and the lesson he learned from a game he destroyed.
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The designer of Flip 7 talks to Everjoy Global CEO Ionah Nguyen about the high school card game that inspired a global hit, why he chose to license instead of self-publish, and why "mass market" shouldn't be a dirty word.
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From Playtests and Workshops to the return of YOUR TURN, July marked a new phase for Road to ESSEN Vietnam 2026. Alongside accepting game submissions, the competition continued to expand its community-focused initiatives, creating more opportunities for ideas to be tested, knowledge to be shared, and connections within Vietnam's board game design community to grow.
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